Through our video, we gave an insight of vlogging. However, our video cannot really describe the potentials of vlogging nor can it really explain these potentials. Furthermore vlogging is described as a disruption in traditional media. This section will discuss about the potential of vlogging, its limitations and how traditional media can benefit from its disruption.
From Tim Pool the guy who broadcast live report of the ocuppy Wall Street protest to Zoella who vlogs about fashion and lifestyle, vlogging offers a new avenue for citizen journalism. This is due to the availability of the internet and the low price for related ICTs such as camera and computers. So this is a good news for the population because citizen journalism offers opportunity to cover events such as inside a protest group or where traditional media won’t go or not willing to go. Furthermore, the vloggers usually offer rough images of these events and let the people form their own opinion of what is happening and enable them to go into an online discussion in the comments sections.
Vloggers are usually common people with no journalistic background and with certain point of views which they are not afraid to express. Asking a fan of Manchester United to comment the defeat of their team may not be so objective. Though vloggers don’t have an obligation to be objective, we cannot underestimate the fact that they are influential. This is where the problem lies. We often argue that traditional media are influenced by advertising but vloggers can be influence by their emotions, personal thought, point of view or convictions. They are constantly giving editorial-style of news instead of proper reporting of a subject. In a sense they diffuse an idea to thousands of viewers through just one video or influence them to think that way.
One idea against vlogging is about the topics that they discuss through their videos. It is okay to watch some vloggers doing prank because they are just for fun. But what about videos related with: what to eat during pregnancy or videos about political candidate. It is very difficult to distinguish what is true to what is fake news. The source that vloggers use are sometimes not credible and may cause harm to the audience. It is time consuming to check the source and it may not be so profitable to check the source . However checking sources are important rules to be a good journalist and it applies to those especially doing citizen journalism through their vlogs.
One just don’t vlog about news reporting as vlogging covers a vast range of topics such as lifestyle or how to drink water in 1second. They have in common a personal-level language used to communicate with the audience. Through these vlogs someone may relate to the vlogger. You may not be the only one who don’t know how to speak French properly. These videos can be about simple things in the life of a vlogger but which may also happen to you. (You may be asked to do a video about Vlogging)
The language used in our video is not one which is totally used in vlogging because we had to find a balance between vlogging and an academic presentation. However we tried to simplify it as simple as possible and also we try to address in English (global language used). But does simplifying and be personal-level helpful to the audience? In our video we omitted so many things about vlogging just to make the audience not lose attention about what is being said. This is what happens through vlogging. Though these videos may be helpful, the language and style may not be appropriate to cover every subject. Furthermore in doing so they may find new ways for explaining issues or theories but aren’t they omitting important terms which need a background to understand or extra explanation.
Their language may be problematic because they don’t know any censorship. The use of the F word is common in vlogging that it is not usually censored. Furthermore, vlogging usually use new argot of a language like the verlan in French. This may not be understandable by everyone and thus vlogging may not be reaching every segment of a society. Censorship is also a problem when it comes to joking about certain issues. In a vlog, Cyprien talked about another vlogger and made a parody of his vlogs. This was taken seriously by the online audience as way of humiliating people or a form of bullying. There is no framework which can completely control these abuses or any misuse of language. It is like controlling fake news online during the U.S presidential elections 2016.
Vlogging is not only a hobby. It can be a job or like a Curriculum Vitae towards obtaining a job. With the introduction of adverts on Youtube, vlogging enables vloggers to earn a life. As they target specific audience, firms usually direct themselves towards themselves to advertise their product or simply put a banner through their video. This is a golden opportunity to reach a targeted audience more easily by firms. At the same time vloggers are earning money through their hobby, they are also opening new doors to be explored by traditional media.
With their audience, vloggers are a good source of revenue for traditional media. This is why they are being recruited on by radio or other media. They may be discussing about fashion or simply how they had become successful entrepreneurs. Vloggers are good examples for journalists because vloggers succeed in gathering people through their videos. Vloggers are not pundit of their subject and this could prove a good advantage because they may talk about small things which may be essential to members of the public (for example talking about stereotypes about HIV/AIDS.)
This is also an opportunity for political party because they may be able to mobilise audience or talk about their agenda. Political Parties may try to win the elections through presence of social media. They may even invite vloggers to talk about the political parties on their vlogs. Furthermore with their audience, vloggers are in a sense representatives of youngsters like political figure. They may mobilise people like it was done through blogs and social media during the Arab Spring. Vlogging, in brief, offer a platform for discussion, debate, to be inform and to mobilise without any fear or interference. This is what Habermas described as characteristics of a public sphere.
Money and politics may not be a good combinations. Vlogging may end from being independent to being a form of propaganda. Vloggers may be talking about products without really knowing the side effects of these products. It is the same for the political ideologies. Vlogging may legitimize wrong ideologies such as racism or homophobia. They end up being dangers to the stability of a democracy or ingredients to favor continuity of authoritarian regime. Remember that not all is true or free from the hands of advertsing as videos can be edited to make a lie true.
At the end, vloggers remain influential persons and public figures. They provide new way to be famous, to gain money and new jobs prospect. They are promoting entrepreneurship showing that you can be the next Steve Job of Youtube and have your own autobiography. They are defining new rules on the traditional system and even defying them of being obsolete. One examples could be the way advertising is done online. Vlogging provide solution to nearly all these personal problems that youngsters may face or even parents. Vloggers may talk about taboo subject such as having sex at only 15 or is it normal to be single at 13.
In a way vloggers are creating a disruption in the media but it all depends upon how it is interpreted. Traditional media is adapting to this new form of media like the Figaro and journalists are learning from vloggers. Together great things may happen which may satisfy the audience and the consumers but it can also be the boom of propaganda and yellow journalism. In order for these disruption to be advantageous to all, a framework should be created to prevent any misuse and abuse.